Marketing tips for your online store.

Restaurant marketing can be tricky. With an EzWebOrders online store and the integrated marketing tools, you get a few ways to get your message across for FREE.

It is often difficult to measure the results of your marketing efforts. By generating specific eCoupons (codes), you can easily track the results of your marketing campaign.

Properly composed and targeted emails are another method you can use to stimulate more business. Online marketing has become a standard. Read on below for more details.

marketingFree Marketing

As most experienced restaurant owners know, the best type of marketing free. If you have good food and good service, the word will spread and they will come. Word-of-mouth is extremely important in the hospitality industry. News about your reputation can make you or break you.

We have included some ideas on how the EzWebOrders System can help you spread the word with little or no extra expense. From introductory offers to email marketing, these are true and tested methods used by savvy clients.

A Few Tips on Getting The Most From Your Online Ordering System

  • Let everyone know you have an Online Ordering System.
      Although most merchants agree that the idea of having an Online Ordering System is very positive for their business, many think that once they have their System up, the orders will roll right in. For orders to come in, people have to know you have the means to accept their orders on your web site.
      Unless your web site is very popular, advertise this fact on all your business cards, menus, indoor and outdoor signage to spread the word. Be sure your site has a prominent link to your online store.
  • Your System collects data. Use it.
      Your EzWebOrders System provides you with a variety of reporting functions for you to review. For example, you may wish to reward your top 5 customers with a special "Thank You" by reviewing a report showing total spending by customer.
  • Your System Automatically Builds a Customer Database. Make the most of it.

      Your EzWebOrders System provides you with a database that includes your customers' email addresses. It also provides you with an interface to easily send out notices to them. You may wish to send out an email campaign announcing major news, an event or a special promotion. These functions are only a few clicks away. Using these resources wisely can greatly increase customer loyalty. Be sure not to flood your clients inboxes with emails as this may have a negastive impact.
      You should also be aware of laws in place to protect consumers. Read this FTC publication for more information.